What was the primary goal of MetroCare's website redesign project?

The primary goal was to modernize MetroCare's online presence, optimize the website for SEO and CRO, and establish a new sales funnel to enhance user engagement and client acquisition.

What specific SEO improvements were made during the redesign?

The redesign included a thorough SEO audit, optimized meta tags, improved load times, alt text optimization, and the development of a six-month SEO content plan.

How did the new website design impact MetroCare's online sales?

The new website design led to a 30% increase in online sales within three months of the site’s launch.

What tools were used in the website redesign process?

Tools used included Adobe XD for wireframing, Figma for site mock-ups, Elementor for WordPress customization, and Adobe Premiere Pro for producing the promotional video.

How was user engagement measured after the website redesign?

User engagement was measured by a 50% reduction in the bounce rate, indicating improved user satisfaction and interaction with the site.

MetroCare Healthcare | Caregiving Services for Adults in MA

MetroCare

Overview:

This case study outlines the website redesign project for MetroCare, a healthcare agency based in Massachusetts, specializing in caregiving services for adults with disabilities or chronic illnesses. The project aimed to modernize their online presence, optimize for SEO and CRO, and establish a new sales funnel.

Client Background:

MetroCare, a respected healthcare provider, primarily relied on word-of-mouth referrals for new client acquisition. With a desire to expand their reach and enhance online engagement, they sought to revamp their outdated and slow website.

Objectives:

Modernize the website: Introduce a fresh, modern design to enhance visual appeal and usability.
Optimize for SEO: Increase organic traffic and improve search engine rankings.
Enhance User Experience (UX): Improve navigation, make the site mobile-responsive, and ensure content clarity.
Implement Conversion Rate Optimization (CRO): Boost client engagement and retention.

Strategy and Process:

SEO Audit: Conducted a thorough SEO audit of MetroCare’s website and analyzed competitors to identify opportunities for improvement.
Custom Strategy Development: Developed a comprehensive strategy including a new UI/UX design, a six-month SEO content plan, and a backlink-building campaign.
Tools Utilized: Used Adobe XD for wireframing, Figma for site mock-ups, Elementor for building and customizing the WordPress site, and Adobe Premiere Pro for producing and editing the promotional video.

Implementation:

Website Redesign: Overhauled the homepage, service pages, and other sections, focusing on aesthetics, usability, and content clarity.
Content Optimization: Made the site intuitive, easy to understand, and mobile-responsive. Improved user navigation and added multilingual support.
Technical SEO Improvements: Ensured the site was technically sound for SEO, including optimized meta tags, alt texts, and improved load times.
Multimedia Integration: Created and integrated a promotional video to boost customer engagement.

Results and Impact:

Increased Online Sales: Achieved a 30% increase in online sales within three months of the new site’s launch.
Enhanced User Engagement: The bounce rate was reduced by 50%, indicating better user engagement and satisfaction.
Positive Feedback: Both clients and users praised the new design and functionality, enhancing MetroCare’s brand perception.

Conclusion and Reflection:

The project not only met but exceeded the client’s expectations, significantly boosting MetroCare’s online presence and establishing a strong foundation for digital growth. The success of this project led MetroCare to extend their partnership with me for future projects, including other businesses they are involved with.